![]() Well-executed, leading-edge technology can help with this leadership position and also create a “greenspace” for a novel new product to grab market share with early adopters.Īlong with the potential benefits, companies need to consider the potential drawbacks to using bleeding-edge technology. While the initial product release versions had issues with the technology, the use of this cutting-edge tech helps Samsung establish an innovation leadership position. With mixed results, Samsung did this with the introduction of the foldable cellphone display. From time to time, one will see this in cell phones, for example, where a leapfrog capability in a technology can be used to create an advantage. Groundbreaking new products, and even incremental updated product variants, often are based on elements of bleeding-edge technology.
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